The Benefits of Switching to an Electronic Catalogue

Trade shows can be an effective way to network, showcase work, discuss your latest products, and to sell and buy stock. However, processing written records after a trade show, and jotting down contacts for products can be a long and tedious task for any representative, and creates plenty of opportunity for error.

Electronic catalogues provide a more efficient, cost effective tool for modern sales teams which enables real time updates, interactive presentations and valuable data insights, which all contribute to both sales performance and customer satisfaction.

In this blog we’ll explore the benefits of switching to an electronic catalogue, and how it can help save time, reduce costs, and improve efficiency; with the added advantage of up to date accurate data at your fingertips.

The key benefits include:

Time Saving:
A major benefit of using e-catalogues is the amount of time that can be freed up. It can take anything from hours to weeks to process orders after events like conferences and exhibitions. This includes sifting through contact records, adding contacts to CRM systems, creating orders, and transferring notes. Having an electronic catalogue helps you connect with people immediately, automate much of this work and free up time which can be used on more important tasks, improving the overall productivity of the business.

Improving Efficiency:
With an e-catalogue users will be happy to find out that they have search functions like using family codes, categories allowing sales reps to have an effective streamlined ordering process, making sales quicker and easier than ever.

User Friendly:
E-catalogues are (or should be) designed to be user-friendly, which is why sales representatives love them. Sales Presenter has an intuitive interface, and multilingual features that help when dealing with a global market, meaning that language barriers are no longer an issue.

Accurate Figures:
E-catalogues keep real time data so that representatives can be confident that order lines will be fulfilled, and removes the risk of desired products selling out without knowledge. The SalesPresenter app is a space where the sales team have access to all the current and pertinent information they need about stock and it’s availability. This is important for representatives as it can help save time, and reduce disappointment, which often comes with the inflexibility and inevitable sell by date of traditional physical catalogues after a trade show.

Works Offline:
With an e-catalogue that functions offline you can take orders wherever you are on the road and update and upload the orders as soon as you reach a network again.

Accessibility:
The portability of e-catalogues gives you all the tools for the job in the palm of your hand, eliminating the need to transport bulky catalogues. With SalesPresenter you get seamless integration with your ERP system, which ensures that your team has access to everything they need.

Enhanced Presentation:
Electronic catalogues enhance your product presentations with multiple photos, video clips, sound bites, PDF spec sheets, and even the option to zoom in on full-screen photos, making the discovery process more interactive and detailed for the viewers.

Cost Saving:
Cost savings are everywhere. Not only do electronic catalogues help to reduce printing costs for promotional material and written contact records, they can also reduce the labour costs of processing physical copies and organising correspondence. Putting it all in one place, and synchronising with your ERP system, reduces the risk of costly errors.

Environmental Benefits:
Reducing the paper consumption associated with traditional physical catalogue copies has a positive environmental impact, and helps with your sustainability profile.

Scalability:
With an e-catalogue you’ll have the freedom and flexibility to scale up your operations at a pace that suits you, and send digital versions to as many people as you like, which means anyone and everyone all across the globe will have access to view products, stats, and pricing, making it easy to expand into new markets.

Also find out – How to build lasting customer relationships.

Electronic catalogues are the perfect way to easily integrate the advantages of digitalisation into your business, and remove the unnecessary stress that comes with paper copies of promotional materials and contact records; making it easier than ever to buy or sell products for your business.

At Blue Alligator we considered all of these benefits when we created SalesPresenter: a sales representative application which seamlessly integrates with your ERP system, and makes sure that your sales team has access to everything they need, with the addition of powerful catalogue management tools. Sales representatives can create captivating catalogues with visually engaging designs using Blue Alligators Sales Presenter app, showcase customers previously purchased products in dedicated views, all while streamlining product discovery with search. You can create customer accounts on the spot, which allows your sales reps to add new customers directly, locate customers imported from your ERP system, gain insights into your customer demographics and identify high AOV and be able to better understand your customers profile.

With SalesPresenter you can provide all of the necessary information to your sales teams to get the job done. To find out more and get a demo of Sales presenter, get in contact with us today.