4 Ways You Can Utilise Trade  Shows While Making an Impact in Your Market 

While the history of trade shows across the country date back over 160 years, any sales rep worth their salt will tell you that they continue to be a valuable sales opportunity for promoting product and brand awareness, educating prospects, generating leads, and increasing sales.

If you’re a start-up looking to brush up on your research before attending your first trade show, or you simply want to pick up some useful ways for your company’s next big showcase, here are four handy tips and tricks to making the most out of your trade show events. Knowing what to bring to a trade show is essential, discover how you can make the most of your trade show events here.

1. Get to know your potential buyer market beforehand

Once the big day starts, it can be easy to get swept up in the excitement of competitor businesses vying for buyer interest.

With inevitable questions from buyers and customers alike about your business and product range, it’s important to be prepared and confident in your knowledge and expertise beforehand so you can put your best foot forward from the get-go. 

Get in touch with trade associations before your upcoming trade show. They may be able to provide useful insight into which representatives will be there and the type of demographic you will be aiming your sales pitches at. 

2. Attracting people to your trade show display stand with eye-catching imagery

While the location of your booth can help increase traffic, what ultimately matters more is the strength of your product for the trade show demographic who will be passing by.

You know your product is strong. You know it offers solutions to buyers and customers in your industry. Now, you just must get them to listen.

One way of doing this is to have your trade show display convey your USPs as simply as possible while also ensuring you stay on brand in terms of colour schemes, imagery and slogans. 

3. Offer interactive sessions during the event

Hosting a Q&A session and promoting these sessions across your socials and blog content prior to the trade show event will help attendees plan a visit to your stand rather than simply relying on passers-by to take notice.

This can be an especially shrewd tactic if you have a varied or more complex product/service range that requires discussion beyond a simple sales pitch. Giving visitors and potential buyers the opportunity to ask questions about their consumer base allows your team to have valuable one-on-one conversations and experiences with their buyer market, allowing you to understand each other better.

4. Back to basics with networking and business cards

Trade shows are a great opportunity to attract new business and clients, therefore bringing plenty of business cards and marketing material with you can help increase the odds of a potential lead converting.

A trade show is a place to be brave. Introduce yourself to the people and businesses you want to work with and articulate why your brand is worth adding to recurring stock orders. Soon enough you will be well on the way to increasing your client base and sales across the business.