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5 Benefits of Upselling & Cross-selling
Upselling and cross-selling are both effective sales techniques used in the online and offline e-commerce space. As online e-commerce continues to develop and evolve, new methods of utilising upselling and cross-selling are created every day.
Upselling
Upselling involves encouraging customers to purchase a comparable, higher-priced product than then the one they are interested in.
Customers are given variants and options to enhance their offering, which in turn allows reps to increase average order value. You will retain customer loyalty as you are offering them a better product that may also give them a significantly higher return.
Cross-selling
Cross-selling can be used interchangeably with upselling, cross-selling is a sales technique that aims to build and expand customer orders from an online store. Through the use of linked products and effective product filtering, cross-selling can become an effective sales tool for your business.
When a rep sits with a customer and has the ability to show them alternative products fast and easily, there is a significant chance the customer will respond by adding more to their order in a shorter space of time.
What are the Benefits of Upselling & Cross-selling
- Increases your customer loyalty and retention
- Increases in profits
- You are offering convenience for customers and building authority
- Lowers costs and improves ROI
- Balances growth between new and existing customers
Using Blue Alligator’s sales rep app for B2B businesses, SalesPresenter, you can utilise the Linked Products tool giving users the ability to directly link one product to a carousel reel of others. You can even use basic copy/paste functionality to very quickly add these alternatives to orders.
An extremely visible increase in the order value AND volume. It’s a no-brainer!
Upselling and cross-selling share many similarities as they provide customers with relevant products that can be of benefit to their product offerings. SalesPresenter supports both these features to help you sell more, increase your orders and improve customer/order retention.
To learn more about SalesPresenter, the No.1 sales rep app for B2B businesses, or CloudCart., our web ordering tool for trade, check out the links below.
We hope you can now reap the benefits of up-selling and cross-selling within your business. Check out our News & Blog for more useful sales advice, information and insights.
